DeVans Modern Breweries Ltd. launched 'Kotsberg', a premium, youth eccentric beer brand. The target group consists of youngsters who are at a stage of identifying their full potential with immense passion, going hand in hand with the enthusiasm towards enjoying life to its fullest.
The brand positioning of Kotsberg is based on the idea that it as an all-occasion, comfort drink that keeps you company every day of your life. The tagline line ‘Life is Kotsberg’ brings out the exact essence of it
